Plug into your stack.

Seamless integration without re-engineering your backend.

Google Tag Manager (GTM)

Implement tracking natively. Tag 1 locks the persistent cookie safely on your domain, while our dedicated Tag 2 GTM Template transmits conversion data via server-to-server pixels without writing any JavaScript.

Tag 1: Store Click ID Cookie (All Page Views)

(function() {
  var clid = new URLSearchParams(window.location.search).get('clid');
  if (clid) document.cookie = 'influise_clid=' + encodeURIComponent(clid) + '; path=/; max-age=31536000; SameSite=Lax';
})();

Tag 2: Influise Conversion (GTM Tag Template)

Download the Influise Conversion template and import it into GTM (Templates → Tag Templates → New → Import). Select Pixel mode to fire a conversion automatically, or Server Container mode for sGTM dataLayer pushes.

Field	What to enter
Send Mode ✅	Select "Pixel" directly to Influise Server
API Key ✅	Your Influise API key
Customer ID ✅	GTM variable mapping to a stable user ID (e.g. Email)
Conversion Value	Optional GTM variable for dynamic cart value overrides
Payment / Order ID	Optional variable to prevent cross-device deduplication counting

Direct API (Without GTM)

For completely custom integrations, post directly to our conversion endpoint. Use clickId for native traffic, or just customerId and paymentId for recurring subscription renewals (Cross-device fallback).

POST /api/conversion
X-API-Key: <your API key>
Content-Type: application/json

{ 
  "clickId": "...", 
  "customerId": "cust_123", 
  "paymentId": "inv_999",
  "conversionValue": 500 
}

Server-Side GTM (sGTM)

The ultimate unblockable tracking path. Your web container pushes the influencer_conversion tag template event into the dataLayer. Your isolated sGTM Server Container picks it up, attaches your hidden Constant API Key, and securely ferries the payload to Influise.

// Step 5 - sGTM Server Container HTTP Request Tag Setup
URL:     https://app.influise.com/api/conversion
Method:  POST
Headers: Content-Type: application/json
         X-API-Key: {{influise_api_key}}

Body:    {
           "customerId":      "{{customer_id}}",
           "conversionValue": {{conversion_value}},
           "clickId":         "{{click_id}}",
           "paymentId":       "{{payment_id}}"
         }

Promo Code Tracking

Automatically capture mentions from podcasts, streams, or YouTube natively. If you use our e-commerce integrations, this happens automatically by detecting applied coupons. Otherwise, simply pass the promoCode string in the HTTP API payload and we handle the prioritization.

POST /api/conversion
X-API-Key: <your API key>
Content-Type: application/json

{ 
  "promoCode": "SARAH10", 
  "customerId": "cust_123", 
  "conversionValue": 99.99 
}

Post-Purchase Survey Widget

Capture "dark social" / word-of-mouth traffic using our frictionless checkout widget. E-commerce plugins inject this seamlessly. For custom apps, drop the snippet below on your order confirmation page.

<!-- 1. Add the container where the survey should appear -->
<div id="influise-survey"></div>

<!-- 2. Inject order parameters immediately after purchase -->
<script>
  window.InfluiseSurveyConfig = {
    apiKey: "YOUR_API_KEY",
    customerId: "cust_123",
    conversionValue: 120.00
  };
</script>
<!-- 3. Load the dynamic widget script from Influise (see dashboard) -->

Real-Time Webhooks

Push events out intuitively. Available for conversion.created, payout.approved, and payout.paid.

{
  "event": "conversion.created",
  "timestamp": "2026-04-01T12:00:00.000Z",
  "data": {
    "conversionId": "...",
    "influencerSlug": "sarah-jones",
    "customerId": "cust_123",
    "conversionValue": 500
  }
}